A white tote bag hanging from a hook on a door. The tote bag has a black design with a person riding a jaguar, and the text 'Fresh brewed in Palmetto, FL,' 'est 2025,' and 'amy's coffee'.
Text logo that reads 'amy's coffee' in black cursive font

Amy’s coffee is a fictional cafe and coffee brand developed by Belita Blue Creative Studio to showcase a warm and fun design style. Amy’s coffee was looking for modernized vintage visuals. This is what we created.

Location
Palmetto, FL

Year
01/25

Client
Amy’s Coffee

Deliverables
Premium Branding Package

Logo with the text "amy's coffee" in black cursive font on a white background.
Outdoor sidewalk cafe menu board on a wooden easel listing coffee drinks and prices, with a city street background.
Two bags of Amy's Coffee. The left bag is labeled 'E reader Blend' with a blue background, light roast, and notes of nutmeg, caramel, and cocoa. The right bag is labeled 'Sunrise Blend' with a yellow background, dark roast, and the same notes. Both bags feature a logo with a person riding a cheetah and a small USDA Organic seal.
Two T-shirts hanging on a black metal rod, one black and one light yellow, featuring a line drawing of a coffee shop and the words "amy's coffee" and "palmetto, FL".
Bottle of vanilla flavored coffee syrup with a black dropper cap and a yellow label with black wavy lines.
A beige coffee cup sleeve with the words 'ami's coffee' repeated in black cursive text, covering a white disposable coffee cup with a white plastic lid.
Black logo with a man riding a spotted big cat, surrounded by text that reads 'Fresh Brewed in Palmetto, FL est 2025, Amy's Coffee'.

〰️

〰️

Outline drawing of a coffee shop named 'amy's coffee' with large front windows, a door, a striped awning, and plants on either side.
Line drawing of a person driving an SUV, wearing a wide-brimmed hat, facing left.

〰️

〰️