For Vacation Inc., I developed a social-first concept rooted in the insight that audiences engage most with content that entertains before it sells. Leveraging the brand’s retro identity—and tapping into the renewed cultural relevance of Baywatch—I created an 80s-inspired “beach safety training” video that uses humor and nostalgia to stop the scroll, while seamlessly integrating product benefits through scripted, story-driven moments. The result is content that feels native to the feed while still delivering clear, memorable brand messaging.