Visit california

US Brand Campaign 2025

Visit California is the state’s official tourism organization, dedicated to inspiring travel to California by showcasing its diverse attractions, from iconic landmarks to hidden gems. Through creative campaigns and storytelling, it highlights the state’s natural beauty, vibrant culture, culinary experiences, and outdoor adventures to attract visitors from around the world.

Static Video Asset

California Road Trip Republic :15 Spot

buzzfeed spotlight units

“Childhood Rules” Campaign Banners

A young girl holding a lantern in a glowing field of illuminated, colorful orbs at night, with text overlay about childhood rules in the ultimate playground and a visit California note.
A young child holding a lantern and looking upward among glowing illuminated orbs in a dark outdoor setting with multicolored dots and the text 'Childhood Rules in the Ultimate Playground' and 'Visit California'.
A young girl holding a lantern in an illuminated outdoor area with glowing orbs, with text overlay about childhood rules and a visit to California.

California Road Trip Republic Campaign Banners

A red vintage convertible car with two passengers driving on a coastal road in California, with a mountainous landscape and palm trees in the background, promoting a road trip in California.
A red classic convertible car drives on a road along the California coast, with a couple inside, against a scenic coastal landscape. Text overlay promotes planning a California road trip, with a badge reading "California Road Trip Republic" and a logo saying "Visit California."
A red vintage convertible car driving on a California highway with mountains and a clear sky in the background. The image promotes planning a road trip in California, with text and a California Road Trip Republic badge.

Art Director: Izzy Hernandez

Copywriter: Katie Yeager

Creative Director: Mauro Bourges

Agency: The Shipyard